Do you stand for something? Does America? We believe that it does. At the heart and soul of America are the values of its people – the common ground that since America’s inception has inspired us and bound us together as a nation. These values are neither red nor blue. They are inherently American. They belong to all of us.

Purple America has conducted almost 1,000 face-to-face interviews on the streets of our nation to explore these values. Despite geographic, racial, political, economic and other differences, Americans consistently stand up for: Equality, Faith, Family, Freedom, Love and Respect, Self-Expression, Doing the Right Thing, Community, Giving Back, the Good Life, Opportunity and Success. To see highlights of these interviews, click here.

Today, our nation is deeply divided – or believes it is. Economic and political shocks, the effects of globalization and even natural disasters have shaken America’s sense of identity. Can we get back in touch with who we are and the values that connect us? We must. We invite you to Re-Imagine America® -- an America fully committed to its values – by starting with a close look at your values, then by examining and changing what is happening in America today.