The Good Life

Americans are highly motivated by a desire for the American Dream, as defined by life, liberty and the pursuit of happiness as well as opportunity, money and having at least a middle class lifestyle. One response in Atlanta was that “We all want…to go to Benihana and for that you need the money. We all want money…” But we also recognize there is a flipside or underbelly to this value. One response in New York was that Americans are so driven by money they will do anything to get it. (Atlanta, Cleveland, New York , Denver, Los Angeles, Little Rock)