Purple America is a national initiative of Values-in-Action Foundation to re-focus the American conversation to a civil, productive and respectful dialogue around our American shared values.
Values-in-Action Foundation empowers students and adults to build communities of kindness, caring and respect through programs that teach, promote, and provide skills and tools to enable individuals to make positive values-based decisions every day. To learn more about Project Love, our school-based, character-development initiative of Values-in-Action Foundation, visit www.viafdn.org



Dear Students & Educators,
America needs your leadership right now. We need to help our country heal after this bitter election and return to civility and respect. We’re counting on you to lead the charge to take a major role in helping America heal by promoting civility, creating school and community dialog and effecting positive change in your schools and communities.
To make this happen, we are launching the Purple America Civility Challenge. We need your help. Here’s how this works:
Part One: Now and On-going
(1) The Civility Challenge: On the Purple America web site, we would like students to suggest ideas and projects for how America can better live our shared values. These values are: Equality, Faith, Family, Freedom, Love and Respect, Self-Expression, Doing the Right Thing, Community, Giving Back, The Good Life, Opportunity, and Success.
We will list these ideas and you can even come back and continue to update us on how your projects are going. Click on a value and then explain how that value can be demonstrated by your project idea.
Educators can follow the complete lesson plan presented under “resources” or students – you can just wing it! The key thing is that your ideas are helping America. America has lost our conversation – but you can restore it! Students and teachers who pick up on this challenge will be profiled at local Walmart stores throughout Ohio.
Part Two: November 26, 2012 – February 20, 2013
(2) The Superhero Challenge: Students will be challenged to create a superhero to take his or her place beside Michael Midas, to Champion the heroic job of restoring civility and respect for America.
Purple America has partnered with Avalanche Comics Entertainment and founder Jordan B. "Gorf" Gorfinkel. Gorf, the longtime editor of Batman Comics, has created a graphic novel called Michael Midas Champion, which will be released in 2013. Michael Midas Champion's battle is for family, respect and civility in his community.
However, there is a slight problem: Michael Midas Champion needs a partner. Individual students, teams and entire classes are invited to submit a superhero design and description of the superhero's powers and qualities. The Superhero Challenge ends on February 20th, 2013 when a panel of students will judge the winning superhero. The ideas for how America can better live its values based on projects the students suggest is ongoing and part of the continuing task of restoring civility and respect to our country
Please encourage your students to keep in touch via our Facebook page
www.facebook.com/purpleamerica.us and website to see the entries for this contest.


Click here for the lesson plan
Click here for the forum