Purple America is a national initiative of Values-in-Action Foundation to re-focus the American conversation to a civil, productive and respectful dialogue around our American shared values.
Values-in-Action Foundation empowers students and adults to build communities of kindness, caring and respect through programs that teach, promote, and provide skills and tools to enable individuals to make positive values-based decisions every day. To learn more about Project Love, our school-based, character-development initiative of Values-in-Action Foundation, visit www.viafdn.org


Joe Bernstein, co CEO/CFO of grandparents.com, the premiere on-line community and resource for grandparents, is an investor and real estate developer. He most recently served as CEO of Empire Resorts, Inc., a publicly-traded company.He was also an early investor in Air Methods Corporation. He owns Americas Partners LLC, whose development projects have included, in Manhattan, Americas Tower, a 50-story building; the 70-story office tower at 40 Wall Street;The Crown Building at Fifth Avenue and 57th Street; and Herald Center, a vertical mall. In Israel, Joe is developing a 36-hole golf resort overlooking the Sea of Galilee, and an Entertainment City in Eilat. Early in his career, Joe practiced law on Wall Street, and later opened his own law offices. Joe has an M.B.A. in Finance from UCLA's Anderson School of Management, an LL.M. in Taxation from NYU's Graduate Tax Program, and a J.D., B.A. (Economics), and B.S. (Agricultural Business Management) from the University of California at Davis.
Joe Bernstein
Vice Chair Purple America, Co-CEO, CFO, Grandparents.com - New York, New York