Purple America is a national initiative of Values-in-Action Foundation to re-focus the American conversation to a civil, productive and respectful dialogue around our American shared values.
Values-in-Action Foundation empowers students and adults to build communities of kindness, caring and respect through programs that teach, promote, and provide skills and tools to enable individuals to make positive values-based decisions every day. To learn more about Project Love, our school-based, character-development initiative of Values-in-Action Foundation, visit
Purple America Values Tour Videos
Purple America was derived from a series of on-the-street interviews done throughout the country asking ordinary Americans about their values and what they believe America stands for. Below are the videos that resulted from the interviews, and the basis for the twelve values outlined by Purple America as our shared American values.
Tour Stop #1: New York
Tour Stop #2: Cleveland